Sourcing
We work with select farmers who use sustainable farming practices and avoid harmful chemicals. Our procurement team inspects each batch of paddy for moisture content, grain size, and purity before acceptance.
From Paddy to Perfection: Our Commitment to Quality
Quality is not just a promise — it’s a process. At Virundhompal, we follow a rigorous multi-stage procedure to ensure that every grain of rice meets our high standards.
Boiling
The parboiling process is carefully controlled to retain nutrients while improving texture and shelf life. This step enhances the rice’s resistance to insects and makes it easier to digest.
Drying & Milling
After boiling, the rice is dried using solar and mechanical methods to achieve optimal moisture levels. Milling is done using advanced machines that remove husk and polish the grains without damaging their structure.
Cleaning & Grading
Our rice is passed through multiple sieves and sorters to eliminate broken grains, stones, and impurities. It is then graded based on size, color, and cooking quality.
Packaging
We use food-grade, tamper-proof packaging that preserves freshness and prevents contamination. Each pack is labeled with batch details, nutritional information, and expiry dates.
Quality Control
Our in-house lab conducts regular tests for microbial safety, pesticide residue, and nutritional content. We are FSSAI certified and comply with all national food safety regulations.
Current Hotsellers
Rice
Premium Rice
Medium‑grain raw rice ideal for daily South Indian cooking with soft texture and consistent yield.
- 1. Boiled rice
- 2. Raw rice
- 3. Idly rice
- 4. Basmati rice
- 5. White Ponni rice
- 6. Boiled broken rice
Millets
Millets
Medium‑grain raw rice ideal for daily South Indian cooking with soft texture and consistent yield.
- 1. Foxtail Millet (Thinai)
- 2. Kodo Millet (varagu)
- 3. Barnyard Millet (kuithirai vali)
- 4. Little Millet (samai)
- 5. Pearl Millet (kambu)
Traditional rice
Traditional rice
Medium‑grain raw rice ideal for daily South Indian cooking with soft texture and consistent yield.
- 1. Mappilai samba rice
- 2. Poonkar red rice
- 3. Black rice
Dhall
Traditional rice
Medium‑grain raw rice ideal for daily South Indian cooking with soft texture and consistent yield.
- 1. Urad dhal
- 2. Toor dhal
- 3. Moong dhal
- 4. Virunthombal idly-dosa rice
Purpose & principles
Mission, vision and values
Virundhompal balances traditional rice knowledge from Tamil Nadu with modern processes so that every stakeholder benefits from the value created.
Mission
To supply reliable, food‑safe raw and boiled rice to B2B customers through disciplined sourcing and tightly controlled milling operations.
Vision
To be the preferred rice partner for hotels, caterers, retailers and exporters who value long‑term consistency over short‑term price.
Values
- Integrity in sourcing and quality claims.
- Respect for farmers, employees and customers.
- Continuous improvement in technology and process.
Journey
Key milestones
2010
Origins in Tamil Nadu
Family‑run trading operation begins sourcing rice from local farmers and supplying to Chennai wholesalers.
2015
Modern mill commissioned
Own rice milling infrastructure is established near Chennai with automated cleaning and polishing lines.
2020
B2B brand Virundhompal
Virundhompal is launched to serve hotels, caterers and retailers with branded, standardized SKUs.
2025
Expansion & export readiness
Additional storage, automation and documentation processes are introduced for export and pan‑India distribution.
Quality systems and certifications
Virundhompal follows structured quality checks from paddy intake to final packing, with documented procedures for sampling, storage hygiene and traceability.
- Dedicated quality team monitoring every shift and batch.
- Standard operating procedures for moisture, broken percentage and foreign matter.
- Compliance‑ready documentation for food safety audits.
Leadership
People behind Virundhompal
A leadership team with experience across procurement, milling operations and B2B customer service anchors the brand.
Founder Name
Founder & Managing Director
Oversees sourcing, mill investments and long‑term strategy for Virundhompal.
Operations Head
Head – Milling & Quality
Leads mill operations, quality systems and adoption of new technology.
Sales Lead
Head – B2B Sales
Works closely with hotels, caterers and distributors to align supply with demand.